Openloop Analytics
B = f(P, E)
BehaviourPersonEnvironment

People intelligence that shows how your people will actually behave, and why.

One platform that runs every people survey on Rapid Response, our fast, hard-to-fake method, and joins it with the context people work in and the HR systems you already use. The result is clear, practical insight at every level, with AI on every screen.

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Openloop Analytics enterprise insights dashboard showing participation, performance index, values alignment and a division heatmap
Mobile view of an individual's personality profile
Our vision

Behaviour is a function of the person and their environment.

In 1936 the psychologist Kurt Lewin, often called the founder of modern social psychology, summed up a powerful idea in one line: B = f(P, E). How someone behaves depends on who they are and the situation they are in.

Most workplace tools still look at only half of that equation. Personality tests describe the person in isolation. Engagement surveys describe the environment. Nobody connects the two.

Openloop Analytics is built to use the whole formula. We measure the person and the environment with Rapid Response Measurement, add team, job and HR system data, and link it all to the behaviour that matters: performance, capability and retention.

That turns people data into answers leaders can act on: who will thrive in this role, what this team needs, and where the organisation should focus next.

B = f(P, E)

Lewin's equation. Behaviour (B) is a function (f) of the Person (P) and their Environment (E). Neither one alone predicts what someone will do. The insight comes from how the two interact.

P

The person

Who someone is, measured quickly and reliably.

  • Big Five personality via Rapid Response Measurement
  • Personal values and beliefs
  • Dark triad risk screening for hiring
E

The environment

The context they work in, modelled with data.

  • Organisational performance survey
  • Team composition and values alignment
  • O*NET-based job demands†
B

The behaviour

What actually happens at work, and what drives it.

  • 360 capability ratings via Rapid Response Measurement
  • Performance and talent data from your HRIS
  • Quality of hire and retention
The usual approach

Long questionnaires describe the person only. Candidates can present an idealised self, and managers are left to interpret generic profiles with no link to the team, role or results.

The Openloop approach

Short surveys that are hard to game, joined to team, job and HR system data, and tested against real outcomes. Every insight is specific to the person, the context and the decision you are making.

Rapid Response methodology

First instincts reveal true character.

Rapid Response was invented by our co-founder, Dr Adam Meade, and first published in his peer-reviewed research.1 It now powers every survey on the platform. Instead of long questionnaires that invite over-thinking, it records quick, instinctive reactions to short items. It measures not just what people answer, but how quickly they answer.

PersonalityBig Five traits for selection, teaming and development
Values & beliefsPersonal values and alignment with the organisation
Org performanceThe climate and drivers behind organisational results
360 feedbackHow leaders are seen by managers, peers and reports
1

See a short item

A word or brief statement appears, one at a time: a trait, a value, or an observation about the organisation or a colleague.

2

Respond on instinct

People answer within a short time window, before second-guessing and impression management set in.

3

Measure the signal

Answers and reaction times are combined into scores, and unreliable response patterns are flagged.

Less fakeable, backed by research

In peer-reviewed research, Rapid Response Measurement was significantly harder to fake than a traditional survey-based personality measure.1

Fast, so you can ask more often

Surveys take minutes, not an hour, which reduces survey fatigue and makes regular pulse checks practical.

A better experience

Simple, game-like and mobile-first. People find it quick and easy, which lifts response rates and your employer brand.

More signal per question

Each answer carries both a choice and a timing signal, so fewer items are needed for a reliable result.

Grounded in science

Built on the Big Five, the most widely researched model of personality at work, and backed by peer-reviewed research showing the method to be valid and reliable, even at short test lengths.1

One consistent method

Every survey uses the same science, so personality, values, performance and 360 data can be compared and combined.

1 Meade, A. W., Pappalardo, G., Braddy, P. W., & Fleenor, J. W. (2020). Rapid response measurement: Development of a faking-resistant assessment method for personality. Organizational Research Methods, 23(1), 181–207. https://doi.org/10.1177/1094428118795295

The platform

One platform, three lenses.

Move from the whole organisation to a single team to one person in a click. Each view shows the same data at the right level, with Loop AI beside it to explain what it means and suggest what to do.

Organisational view

Enterprise insights

See the whole organisation at a glance: participation, performance index, values alignment and 360 leadership scores, with trends over time and a heatmap that shows where each division stands.

  • Division drill-down
  • Score heatmap across every survey
  • Board-ready export

Screens show sample data.

Mobile & Loop AI

Insight in every pocket, AI one tap away.

The same three lenses on mobile, so leaders, managers and employees can check in anywhere. Loop AI sits on every screen and answers questions in plain language, using the data in front of you.

Mobile organisation view
Organisation
Mobile team view for a Customer Service team
Team
Mobile individual view
Me
Loop AI coach conversation on mobile
Loop AI coach

Explains the numbers

Ask why a score moved and Loop AI shows the drivers, with links back to the data behind each answer.

Suggests next steps

It turns insight into action: meeting formats, coaching conversations, 90-day goals and board-ready summaries.

Knows your scope

Leaders, managers and employees each get a view matched to their role, from enterprise trends to a private coach.

Questions people ask Loop AI

Which divisions are driving the drop in values alignment? How can I help my team handle difficult customers without burning out? My reports rate my delegation lower than I do. Why might that be?

Privacy by design

Answers only use data each person is allowed to see. Small groups are suppressed, individual results are shared with consent, and a personal coaching conversation is never visible to a manager or HR.

Talent acquisition & reports

Hire for fit, report with clarity.

Bring Rapid Response into selection with job profiles built on O*NET†, then share results through clear, ready-made reports for candidates, employees, teams and executives.

Hiring insights
Hiring insights dashboard with candidate funnel and risk flags
O*NET job profiles
Job profile editor based on O*NET occupation data

See the whole funnel

Track candidates from assessment to onboarding and see how profile fit relates to who reaches offer.

Profiles built on O*NET

Start from the O*NET occupation, then calibrate personality ranges and values against your own top performers.

Responsible risk screening

Dark triad flags prompt a structured interview probe and human review, and are never the only basis for a decision.

Track exceptions

Record why a hire falls outside the profile and compare 12-month retention for fit and exception hires.

Interview-ready

Loop AI drafts interview questions targeted at each candidate's profile.

Human in the loop

Every recommendation is explained, so hiring managers stay in control of the final call.

Report templates

Individual and organisational reports, generated in seconds and ready to share. An onboarding report is also available.

Rapid Response SelectCandidate selection
Rapid Response 360Leadership feedback
TeamingHow you work in your team
Values & beliefsPersonal and team values
DevelopmentGrowth plan and learning
Org performanceExecutive and board view

† O*NET (the Occupational Information Network) is a free, publicly available database sponsored by the U.S. Department of Labor, Employment and Training Administration. It describes the tasks, skills, knowledge, work styles and work values required across hundreds of occupations, and is widely used in job analysis and workforce planning. See onetonline.org.

Integrations

Your people data, connected.

Through open APIs, Openloop Analytics can connect to the employee experience and HRIS platforms you already use. Organisational performance and talent management data can then flow in alongside Rapid Response, so every insight draws on the full picture.

Rapid Response surveys
Personality
Values & beliefs
Org performance
360 feedback
HR platforms (via API)
Culture Amp
Workday
SAP SuccessFactors
Other EX and HRIS platforms via API
Openloop Analytics
B = f(P, E)

Person, environment and behaviour data joined in one model

Secure data layerMatched to your org structureLoop AI
Insight and action
Organisation, Team and Individual views
Talent acquisition and job profiles
Ready-made reports
Answers and next steps from Loop AI
Development plans and learning

Data you can bring in

Examples of organisational performance and talent management data that can be combined with Rapid Response results.

Engagement & culture

Survey results and trends from your employee experience platform.

Performance & goals

Performance ratings, goal attainment and review outcomes.

Workforce structure

Headcount, reporting lines, teams, locations and tenure.

Turnover & retention

Exits, internal moves and retention by team, role and profile.

Learning & development

Courses completed, capabilities built and development activity.

Succession & talent pools

High-potential lists, succession plans and readiness ratings.

Open APIsCan connect to the platforms you already run, without replacing them.
One view of each personExternal data is matched to the same people, teams and divisions as your surveys.
Same privacy rulesRole-based access, small-group suppression and consent apply to connected data too.
Our co-founders

Deep science and real-world experience, built in.

Craig Appaneal

Co-Founder & CEO

Craig is an American-Australian entrepreneur who created the vision for the Openloop Analytics platform. He holds an MA in Organisational Psychology from Columbia University and has taught organisational psychology at the Australian National University as a Visiting Fellow and Senior Lecturer. With more than 20 years as an organisational and leadership development practitioner, Craig specialises in diagnosing and resolving organisational and systems performance issues, applying research-based solutions grounded in organisational development best practice.

Dr Adam Meade

Co-Founder & Chief Science Officer

Adam is a Professor at North Carolina State University and a leading researcher in industrial-organisational psychology. He invented Rapid Response Measurement, and his peer-reviewed research introduced the method and showed it to be reliable, valid and harder to fake than traditional surveys. As Chief Science Officer, Adam leads the science behind every Openloop survey, including measurement design, validation and fairness testing.

Why Openloop Analytics

Better people decisions, at every level.

The whole equation

Person and environment measured together and linked to real behaviour, as Lewin's formula describes.

Data you can trust

Rapid Response makes every survey quick to complete and hard to game.

One platform, three lenses

Organisation, team and individual insight in one place, on desktop and mobile.

AI on every screen

Loop AI explains results in plain language and suggests practical next steps.

Hiring and development joined up

The same data supports selection, onboarding, 360 feedback and growth plans.

Works with your stack

Open APIs can connect to Culture Amp, Workday, SAP SuccessFactors and more.

Now recruiting

Become a Foundational Partner.

Help us build the people and organisational analytics platform of the future. We are inviting a small group of organisations to partner with us, shaping the platform around their people, their priorities and their systems, all for a fixed price. A true win-win partnership.

Unlimited inputA direct say in what we build, how it works and what comes next.
Focused on youDesigned around your organisation's needs and the decisions you want to improve.
Tailored to your stackConfigured and connected to the HR and technology platforms you already run.
Fixed priceOne agreed price for the partnership, with no surprises as the platform grows.

How the partnership works

1

Co-design

Tell us about your priorities and the decisions you want to improve. Together we shape the features and reports that matter most.

2

Pilot

Run Rapid Response surveys with your people, set up your job profiles and connect your HR platforms.

3

Develop together

Your feedback directly shapes the product as we refine it, giving you an active voice in where it goes next. You work directly with our co-founders and the team building the platform.

Let's build it together.

Places are limited. Get in touch to register your interest, see a walkthrough of the platform, and talk about how your organisation can help build the future of people and organisational analytics.

Contact
Craig AppanealCo-Founder & CEO
Email